You can do plenty to refresh your existing website and improve its user interaction. Learn our DO’s and DONT's for rebranding, restructuring, and revitalizing the tools you already have in your arsenal!

Evelyn had the opportunity to do a 40 Over 40 Fashion Photoshoot. Her first thought was, "NO WAY," but she reconsidered. Read about her motivations, preparation and trepidation! Plus, tips for getting ready to do your fashion shoot!

A guide to vector vs. raster graphics and logo file formats: what they mean, who needs them, where they should be used and why. Download our free Quick Guide to Logo File Formats PDF!

Are you about to hire a web design firm? STOP and read this updated blog post about what to ask before hiring them. Many people have thanked us for this information, and some have even hired us after reading it. Get the confidence you need to move forward to fulfill your website needs.

Your logo is the visual foundation of your brand identity. Learn why it's important, what makes it good, and how to create one to empower your small business.

Learn how domain names and websites work together. Understand the differences between domain registration vs. hosting and transfer vs. connection. Learn about DNS records and read domain name FAQs.

Website legal policies help protect you and your website visitors. At the very least, you should consider the personal identifiable information of visitors and have up-to-date legal policies to avoid privacy-related fines, and lawsuits.

There’s a core element to your website: the platform you build it with. What’s better—WordPress or Squarespace? The answer depends on what you need your website to do. Read our pros and cons to both website building platforms.

In the age of the internet, we no longer have gatekeepers deciding what information we have access to. Nowadays, when selecting a service or a product, we’re more sophisticated and have more requirements and options. Learn more about how you can get more positive reviews for your business and why they're imperative for your online reputation and bottom line!

Read about our recent Design Powers team style session and color analysis with Melany Carlos from House of Colour!

When browsing a website, people need easy navigation, attractive design, and relevant content. Make these 7 helpful features a priority to increase your web traffic and create a great user experience.

Paid vs. Organic are the two ways to get traffic to your website on search engine results pages (SERPs). Each method involves different strategies, costs, and considerations.

Learn how to strategize your brand messaging, structure your writing, best writing practices for SEO and accessibility, and write your website page content! + Get a FREE visual sitemap (interactive PDF) and website content writing template (Google Doc)!

We attended Squarespace Circle Day 2023 in NYC and virtually! Circle Day is a summit with networking and discovery for Squarespace creators. Read about our experience expanding our professional toolkit.

Elevate your A&E firm's online presence and establish a strong foundation for business growth by incorporating professional brand strategy, writing, photography, brand identity and web design into your site to achieve results.

Google Business Profile (GBP) is the best tool for businesses to manage their online presence across Google Search and Maps. Learn how to optimize your profile to build trust and boost website visits. Download our free GBP 20-page PDF with an interactive quick review checklist, bookmarks, and helpful links!

At the end of 2022, Evelyn pitched the idea of us getting together for a weekend in early January to lay the groundwork, get organized and strategize our marketing goals for 2023. Our small but mighty team should start the new year with an inaugural Design Powers work retreat!

Thinking it may be time to rebrand your company’s website? Not sure that it’s worth the investment of time and money? In this blog post, we explain: 3 reasons why your business might not have a website, 5 signs that are signaling your current website is outdated, and the top 7 benefits of having a well-designed website.

Learn the Top 7 Essential Steps to Establishing a Successful Web Design Relationship and how to maintain a long-term, profitable partnership once your website goes live!

With all the buzz about Artificial Intelligence (AI), we wanted to see what it could produce using a recent client creative brief for a logo design we just completed. Read our blog post to find out the results!

While there are many different platforms and software out there that will work, this is some of what we use (and love) at Design Powers! Learn about some new tools and tech that will help efficiency and productivity, streamline processes, improve client experience, and increase collaboration among employees!

Traveling is an important part of life, especially if you own a business. Evelyn highlights 9 surprising reasons why every entrepreneur should travel and how they directly correlate to success in business!

Our newest DP team member, Gen-Z graphic designer Vanessa Powers, writes about the positives and the negatives of what it means to start a career working remotely.

Squarespace is often the perfect solution for small business websites and online stores with limited product lines but it isn’t for every business. Here’s why we recommend Squarespace and why it may be the right platform for you.

If your website is your online storefront, the design is like your expert receptionist working the front desk: guiding your clients smoothly through, providing clarity by answering their questions, and demonstrating the skill and care you put into the services you provide.

A well-designed logo isn’t the only indicator of a successful business, but a thoughtful, eye-catching logo design will help you establish yourself as a reputable brand in a competitive space.

Good content is crucial for your website and SEO. Long-form content helps businesses build authority, rank higher in search engine results, and establish a core audience.

Ask yourself these 7 important questions before you quit your job, then the 12 things you must do first to get a jump start on your path to entrepreneurship. Download our thoughtful, interactive workbook to help you start making incremental goals and building boss habits.

Websites are essential to growing your business.  We help small businesses create their online presence and functionalities to streamline and improve processes. We recommend you create a website or upgrade your website if it’s outdated. Read the 7 reasons why every small business needs a website.

Burnout happens for lots of reasons. The Great Resignation is a direct result. Here are our tips to banish burnout: practice self-compassion, and allow yourself some downtime. Hint: Go outdoors in nature!

We rebranded our content messaging, logo and web design and website. This covers our process and all the things leading up to it.

Personal branding photography and what you can expect when you hire a professional fashion stylist, brand photographer, hair stylist and makeup artist.

Read the blog post to learn about Design Powers' rebranding strategy including redesigning our interior home office space!

When you’re planning a website project, the Power Plan (discovery) might feel tiresome but when done right, the insights, integrations and intangibles are worth their weight in gold...not to mention the results and happiness!

Logo design can be a representational or abstract illustration of a concept or a typographic treatment or both. If executed well, both illustrative or typographical can be effective. But, to create a memorable logo you must have a thoroughly researched idea of what the logo will communicate. The story always comes first.

Web accessibility is making the internet accessible to ALL kinds of people. Learn about the huge impact and benefits of making your small business website accessible. Design your site with a focus on equity, accessibility and inclusion.

Brands with conviction have purposes that fuel their business. They express company values by taking actions that positively impact the world. People connect with brands that live, breathe and inspire their convictions.

Improve your image quality and website performance by choosing the right image file format! Learn why the image formats you use matter, key differences, file types and when to use each format in order to provide the best possible user experience to your website visitors.

12 SEO best practices for URLs. URLs are the building blocks of your website. Learn how to optimize your URLs to increase your website traffic, appear more trustworthy, and make your links easier to share!

Stephanie Mitchell Fitness is a personal trainer specializing in women’s fitness in Arlington, Virginia. On January 1, 2020, she relaunched her business, brand, and a new website! Looking back one year later, we talk about relaunching in 2020.

We worked with a digital marketing intern on Acadium to help us with our small business social media! Read about our Acadium mentorship experience here.

Design Powers won the 2020 Best Home-Based Business Award from Arlington Chamber of Commerce. We wouldn't be here without our wonderful clients and colleagues. Thank you.

Learn the top 5 website design principles to incorporate into your small business website that will maximize readability, comprehension, credibility and professionalism.

Typography is vital to your small business website design, brand, comprehension and messaging. Learn how to optimize the typography to improve the look and readability of your website.

Increase your small business website search engine ranking with these 5 basic SEO tips.

When it comes to your website, goals are an important part of your marketing strategy. Setting and accomplishing site-specific goals will help you track the growth of your website and business.

Many small business owners have a love/hate relationship with their website. They hate the platform, how it looks, or what it says. Find out the 10 steps to take to get your site legit!

A how-to guide created for Squarespace version 7.0, however, the information still applies to Squarespace 7.1 and search engine optimization (SEO) in general. Creating, managing, and writing a blog with high-quality relevant content that people find helpful is the best blog and organic SEO strategy.

Learn what it takes to improve your organic SEO. Want to know more about SEO & how to get to the top of Google? Find out now.

Pivoting from one career to another is never straightforward. Many classes, software, platforms, and mentors have helped me along the way, but I always kept the same goal in mind: to monetize my web design skills enough to build a sustainable business.

Have you tried writing your own content & don’t know where to start? Cut the stress and hire a professional content writer to do it for you.

Ever wondered how you can build a successful brand? Want to know how you can build more trust with your clients? Find out in our latest blog post.

Your website is your 24/7 salesperson - it should be doing the selling for you. How do you get people on your website? Improve your visibility on Google.

The Arlington Chamber of Commerce, a non-profit organization started in 1924, selected Design Powers to redesign their logo. This case study will give you an insight into the logo design process and what to expect when you hire a professional designer to create a lasting mark.

It’s hard to do it all - here’s how you can drive your sales through the roof by branding your own business personality and serve the people you were meant to.

When it comes to a website’s success, a good layout is essential. It may not be sexy, it may not be fun, but your site’s layout serves the most important role when it comes to giving your visitors a user-friendly experience.

Debating if you should DIY your website or hire a professional? Read this list of pros and cons to DIYing AND hiring a website designer to decide what to do.

Is your business website responsive? If you haven't made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device. Learn about responsive web design, why it's important and how to test for it.