AI Policy

Last Updated: March 15, 2024 1:02 PM

About this Policy

We value your data privacy very highly. Please read this AI Policy carefully, as it contains important information regarding our use of Artificial Intelligence. We wrote this policy with the guidance of My Calm Business. We are not legal or GenAI experts; this policy does not constitute legal advice. Please credit us if you copy this policy and use it on your website. Google frowns on plagiarism, and so do we!

What is GenAI?

“Generative Artificial Intelligence (or GenAI) allows users to input a variety of prompts to generate new content such as text, images, videos, sounds, code, 3D designs and other media. It is trained on documents and artifacts that already exist online.” (Source: Coursera)

Some examples of these programs are (but are not limited to) Chat GPT, DALL-E2, and Hello Scribe. Many companies and software suites (for example, Canva, Sked Social, and Adobe Creative Cloud) are introducing more AI capabilities into their offerings by adding AI assistants and generators.

This policy outlines our position regarding GenAI and how and when we use it.

How does Design Powers use GenAI?

  • Our Website: Our design team at Design Powers generates most long-form content on this website. We do not use GenAI to write our newsletters or page content. We occasionally use Chat GPT to create first-draft content for our blog posts, but we always heavily edit GenAI content afterward to reflect our point of view and expertise. We do use Grammarly to correct spelling and grammar errors. We occasionally use Ubersuggest and SEM Rush to help generate SEO-friendly headlines and taglines. These tools use a built-in algorithm to determine a headline's SEO score and suggest alternative wording.

  • Social Media Accounts: We use Hello Scribe on our social media accounts (Instagram and LinkedIn) to help generate captions for some posts. “Hello Scribe uses an Autonomous Reasoning Agent to help put your writing, research, and brainstorming tasks on autopilot.” (Source: Hello Scribe) We edit and add human-like quality to our social media captions, but we use this AI software to help brainstorm and get the ball rolling. We do not use Hello Scribe (or any GenAI) to create photos, graphics, or videos featured on our accounts.

  • Client Work: Our design team at Design Powers does not use GenAI in our client projects to create long-form content, build websites, or design logos or graphics. On one occasion, we used AI-generated images by Adobe Firefly for a client’s website photography (with the client’s consent) because we could not find appropriate stock images or illustrations that depicted the abstract and complex conceptualization of their work and illuminated their mission.

GenAI and SEO

Google “rewards high-quality content, however it is produced,” but it is also very clear that “when it comes to automatically generated content, our guidance has been consistent for years. Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.” (Source: Google’s policy written in February 2023)

Our Views

We are dedicated to creating creative and unique human content for our clients and business.

While we recognize the benefits of GenAI as a valuable tool (and something that we are interested in using and exploring further), we believe there is no substitute for genuine human ideas, creativity, and strategy.

GenAI and its use are controversial at the time of this policy. Many AI generators are plagued with inaccuracies, spread misinformation, and experience problems with plagiarism. We cannot begin to predict GenAI's long-term effects on the world (positive or negative).

We are committed to delivering our clients the best quality advice, design services, and are transparent about our use of GenAI.