Power Play Blog
Read our blog posts for insights about brand identity, website design/dev, and online marketing strategies to build online authority and search engine optimization.
But that’s not all. We also get personal because what happens outside of client work directly affects and reflects the quality of the work we do for our clients. We care and are invested in not only our industry's best practices but every aspect of our client’s online presence. If you just subscribed to Power Play, thank you! We welcome your questions, suggestions and/or comments.
What Makes a Great Website in 2024? The Do’s and Don’ts
You can do plenty to refresh your existing website and improve its user interaction. Learn our DO’s and DONT's for rebranding, restructuring, and revitalizing the tools you already have in your arsenal!
25 Questions to Ask Your Website Designer Before Hiring
Are you about to hire a web design firm? STOP and read this updated blog post about what to ask before hiring them. Many people have thanked us for this information, and some have even hired us after reading it. Get the confidence you need to move forward to fulfill your website needs.
Understanding the Differences Between Domain Names, Registration, Hosting, Transfer and Connection
Learn how domain names and websites work together. Understand the differences between domain registration vs. hosting and transfer vs. connection. Learn about DNS records and read domain name FAQs.
Legal Policies for Websites (USA)
Website legal policies help protect you and your website visitors. At the very least, you should consider the personal identifiable information of visitors and have up-to-date legal policies to avoid privacy-related fines, and lawsuits.
WordPress vs Squarespace: How to Know Which One is Right for Your Business
There’s a core element to your website: the platform you build it with. What’s better—WordPress or Squarespace? The answer depends on what you need your website to do. Read our pros and cons to both website building platforms.
7 Helpful Website Features in 2024: Elements for an Effective Business Website
When browsing a website, people need easy navigation, attractive design, and relevant content. Make these 7 helpful features a priority to increase your web traffic and create a great user experience.
BUILD BRAND TRUST: Top 4 Principles to Writing Website Content that Search Engines Love!
Learn how to strategize your brand messaging, structure your writing, best writing practices for SEO and accessibility, and write your website page content! + Get a FREE visual sitemap (interactive PDF) and website content writing template (Google Doc)!
Circle Day 2023 @ Squarespace HQ in NYC!
We attended Squarespace Circle Day 2023 in NYC and virtually! Circle Day is a summit with networking and discovery for Squarespace creators. Read about our experience expanding our professional toolkit.
5 Critical Elements for Optimizing Your A&E Firm’s Website Design
Elevate your A&E firm's online presence and establish a strong foundation for business growth by incorporating professional brand strategy, writing, photography, brand identity and web design into your site to achieve results.
How a Successful Website Rebrand is a Second Chance at Happiness!
Learn the Top 7 Essential Steps to Establishing a Successful Web Design Relationship and how to maintain a long-term, profitable partnership once your website goes live!
Why We Recommend Squarespace for Small Business Owners
Squarespace is often the perfect solution for small business websites and online stores with limited product lines but it isn’t for every business. Here’s why we recommend Squarespace and why it may be the right platform for you.
Does Good Web Design Really Make a Difference? Stats Say Yes!
If your website is your online storefront, the design is like your expert receptionist working the front desk: guiding your clients smoothly through, providing clarity by answering their questions, and demonstrating the skill and care you put into the services you provide.
4 Essential Benefits of Long-Form Content and How to Create it.
Good content is crucial for your website and SEO. Long-form content helps businesses build authority, rank higher in search engine results, and establish a core audience.
7 Reasons Why Every Small Business Needs a Website!
Websites are essential to growing your business. We help small businesses create their online presence and functionalities to streamline and improve processes. We recommend you create a website or upgrade your website if it’s outdated. Read the 7 reasons why every small business needs a website.
Does Your Website Discriminate? Ours Does.
Web accessibility is making the internet accessible to ALL kinds of people. Learn about the huge impact and benefits of making your small business website accessible. Design your site with a focus on equity, accessibility and inclusion.
How to Choose the Best Image File Format for Your Website
Improve your image quality and website performance by choosing the right image file format! Learn why the image formats you use matter, key differences, file types and when to use each format in order to provide the best possible user experience to your website visitors.
Top 5 Website Design Principles To Increase Comprehension
Learn the top 5 website design principles to incorporate into your small business website that will maximize readability, comprehension, credibility and professionalism.
7 Tips On Typography in Web Design
Typography is vital to your small business website design, brand, comprehension and messaging. Learn how to optimize the typography to improve the look and readability of your website.
Website Goals and Objectives for Your Small Business
When it comes to your website, goals are an important part of your marketing strategy. Setting and accomplishing site-specific goals will help you track the growth of your website and business.
Squarespace Blog Post Pre-Publish and SEO Checklist
A how-to guide created for Squarespace version 7.0, however, the information still applies to Squarespace 7.1 and search engine optimization (SEO) in general. Creating, managing, and writing a blog with high-quality relevant content that people find helpful is the best blog and organic SEO strategy.
How Do I Design The Perfect Website Layout?
When it comes to a website’s success, a good layout is essential. It may not be sexy, it may not be fun, but your site’s layout serves the most important role when it comes to giving your visitors a user-friendly experience.
Should You DIY Your Website or Hire a Pro?
Debating if you should DIY your website or hire a professional? Read this list of pros and cons to DIYing AND hiring a website designer to decide what to do.
Reasons Your Website Needs to be Responsive
Is your business website responsive? If you haven't made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device. Learn about responsive web design, why it's important and how to test for it.