The Design Powers Blog
Insights on visual branding, web design, and marketing that build online authority—plus personal perspectives.
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The Ultimate Guide to Planning a Professional Brand Photoshoot
In this behind-the-scenes guide, we share how we planned and carried out a custom photoshoot for Expand Psychology, from building a shot list and photo guide to staging therapy sessions with stand-ins. Discover how thoughtful preparation and flexibility can transform a busy day into a library of authentic images that strengthen your website and branded collateral materials for years to come.
Branded Merch in B2B: Smart Strategy or Outdated Play?
Most branded merch ends up in a landfill, but it doesn’t have to be that way. Branded merch can delight, deepen client relationships, and reflect the quality of your brand. In this post, we share clever, sustainable ideas that get noticed, along with real-life gift stories. Ditch the boring swag and give your brand a glow-up.
How to Trademark Your Business Name and Logo Design
Your business name and logo aren’t just branding! They’re valuable intellectual property that represent your identity, values, and reputation. In this post, we’re diving into the essentials of trademarking, answering real questions from our community to help you protect what you’ve built.
9 Tips to Prepare For a Fashion Photo Shoot
Evelyn had the opportunity to do a 40 Over 40 Fashion Photoshoot. Her first thought was, "NO WAY," but she reconsidered. Read about her motivations, preparation and trepidation! Plus, tips for getting ready to do your fashion shoot!
How We Discovered Our Signature Styles and Colors With House of Colour!
Read about our recent Design Powers team style session and color analysis with Melany Carlos from House of Colour!
Your Professional Service Business Needs a Good Website. Why It’s Time to Rebrand.
Thinking it may be time to rebrand your company’s website? Not sure that it’s worth the investment of time and money? In this blog post, we explain: 3 reasons why your business might not have a website, 5 signs that are signaling your current website is outdated, and the top 7 benefits of having a well-designed website.
How Traveling Benefits Your Business
Traveling is an important part of life, especially if you own a business. Evelyn highlights 9 surprising reasons why every entrepreneur should travel and how they directly correlate to success in business!
We Won the 2020 Best Home-Based Business of the Year Award
Design Powers won the 2020 Best Home-Based Business Award from Arlington Chamber of Commerce. We wouldn't be here without our wonderful clients and colleagues. Thank you.
How I Pivoted From Graphic Design to Web Design
Pivoting from one career to another is never straightforward. Many classes, software, platforms, and mentors have helped me along the way, but I always kept the same goal in mind: to monetize my web design skills enough to build a sustainable business.