Sky Whispers Astrology
Jenny McKee founded Sky Whispers Astrology to help lawyers and other professionals consciously align with their astrological blueprint and seize opportunities to activate the promise of the birth chart.
Jenny wanted her brand to convey empathy, professionalism, and hopefulness. When potential clients visit her site, they will quickly glean that she understands their problems deeply and will use her expertise to help them find what’s currently missing in their careers and lives.
For the Sky Whispers logo, we created a delicate, simplified natal chart concept, a conceptualized woman’s profile whispering, and finally, two iconographical concepts: one with stars acting as the tittle on the letter i, and one showing a crescent moon with two stars.
We varied the typographic styles, colors and cases to understand our client's preferences. Jenny loved different things about each concept but ultimately chose the moon and stars.
The final logo is modern and self-contained with a touch of astrological whimsy. The typeface Halcom is a readable, versatile sans-serif type family. The colors are night sky purple, creamy-lit stars and the coppery bronze of faraway constellations.
Concept 1
Concept 2
Concept 3
“As famed astrologer Dane Rudhyar wrote, “When you don’t follow your nature there is a hole in the universe where you were supposed to be.” I aim to fill in such holes, one client at a time.”