SCOLIOSIS AND SPINE SPECIALISTS

Schroth DC

Structured Content. Website Design & Development.

Schroth DC is a husband and wife physical therapy team in the DC area that specializes in treating scoliosis patients with the Schroth-Barcelona Method. Dr. Caroline and Eric Campesi, DPT, have over a decade of physical therapy experience and are passionate about improving their patients’ quality of life.

We worked with them to strategize their niched service offerings in a concise, easy to understand way. We recommended a photographer, art-directed the photoshoot, wrote their SEO-optimized content, designed a colorful logo and finally put it all together in a beautiful, illustrative website design-all in about a month! (during the holidays even!)

Because they are located in a building that houses the National Scoliosis Center, we also created a directions and locations page to make sure it was easy to access clear directions to their office when en route.

Finally, we set up their Google My Business, Google Search Console and Google Analytics because local search is critical to their business and analytics to understand how their clients are finding them.

We’re excited for Caroline and Eric and super proud of the site!

ScoliFocus Landing Page

ScoliFocus is a personalized app by SchrothDC that helps people improve their posture and manage their scoliosis. Eric Campesi, co-founder of SchrothDC and creator of the app, needed a sub-logo to represent the mobile app specifically.

The primary logo was unsuitable for use in this context because the intended use was for a specific product and not the overall company.

The sub-logo utilizes the primary logo’s icon of the color blocks showing the Schroth Method diagrams. It also uses the brand’s typography, but the sub-logo is in uppercase and lowercase instead of all caps. This is an adaptable version of the primary logo, which is differentiated simply by capitalization.

The app logo is recognizable as part of the main brand, retaining enough elements of the primary logo to ensure brand consistency. It’s used on the landing page and within the mobile application. As seen in the mockups above, it can also be used for merch!