Underwater image of Ciara was used as a reference for the logo

Seaira Dives is a scuba diving training and travel company that offers beginners and advanced scuba diving training and tailored group travel trips to beautiful dive destinations.

We started with varied concepts for the logo: one using a beautiful script handwritten typeface that had a luxury travel resort vibe, another using a minimal lightweight typeface with playful air bubbles icon, and lastly, a female diver with hair being blown by the wind, her mask above and the mouthpiece/regulator below the waterline against the sunrise sky.

Ciara LOVED the illustrated diver concept with the free-flowing hair symbolizing travel and freedom. The face mask and snorkel playfully sit right above the water line, where one takes the last breaths of air making any last-minute adjustments and checks before going down into the magical underwater world. The respirator/mouthpiece is right below the water line, the demarcation that commences the act of meditative breathing underwater and submerging into the peaceful world of marine life, coral and wonder.

The logo and typography are unified into a bold, circular mark communicating water safety (rescue ring buoy) and reminiscent of badges and medals military personnel receive. It ties in Ciara’s veteran status communicating honor, respect, and devotion to duty—Ciara aims to provide recreational therapy to wounded veterans and those with PTSD so they can experience peace and meditative relaxation through scuba diving.

The type used is a rounded sanserif, all caps, and very readable. The colors are ocean-themed with cool teal blue tones and warm sunrises. Overall, the logo has a sense of adventure that speaks to women, yet is inclusive to everyone. Ciara plans to incorporate custom merch on her site with branded gear using the built-in print-on-demand extensions in Squarespace.