In this behind-the-scenes guide, we share how we planned and carried out a custom photoshoot for Expand Psychology, from building a shot list and photo guide to staging therapy sessions with stand-ins. Discover how thoughtful preparation and flexibility can transform a busy day into a library of authentic images that strengthen your website and branded collateral materials for years to come.

Most branded merch ends up in a landfill, but it doesn’t have to be that way. Branded merch can delight, deepen client relationships, and reflect the quality of your brand. In this post, we share clever, sustainable ideas that get noticed, along with real-life gift stories. Ditch the boring swag and give your brand a glow-up.

A suspended Google Business Profile (GBP) can cause problems for your business. Learn what we did when our GBP was suspended and the strategies to take if that happened to your business.

Evelyn had the opportunity to do a 40 Over 40 Fashion Photoshoot. Her first thought was, "NO WAY," but she reconsidered. Read about her motivations, preparation and trepidation! Plus, tips for getting ready to do your fashion shoot!

In the age of the internet, we no longer have gatekeepers deciding what information we have access to. Nowadays, when selecting a service or a product, we’re more sophisticated and have more requirements and options. Learn more about how you can get more positive reviews for your business and why they're imperative for your online reputation and bottom line!

Paid vs. Organic are the two ways to get traffic to your website on search engine results pages (SERPs). Each method involves different strategies, costs, and considerations.

Learn how to strategize your brand messaging, structure your writing, best writing practices for SEO and accessibility, and write your website page content! + Get a FREE visual sitemap (interactive PDF) and website content writing template (Google Doc)!

Google Business Profile (GBP) is the best tool for businesses to manage their online presence across Google Search and Maps. Learn how to optimize your profile to build trust and boost website visits. Download our free GBP 20-page PDF with an interactive quick review checklist, bookmarks, and helpful links!

At the end of 2022, Evelyn pitched the idea of us getting together for a weekend in early January to lay the groundwork, get organized and strategize our marketing goals for 2023. Our small but mighty team should start the new year with an inaugural Design Powers work retreat!

Brands with conviction have purposes that fuel their business. They express company values by taking actions that positively impact the world. People connect with brands that live, breathe and inspire their convictions.

We worked with a digital marketing intern on Acadium to help us with our small business social media! Read about our Acadium mentorship experience here.

Increase your small business website search engine ranking with these 5 basic SEO tips.

Learn what it takes to improve your organic SEO. Want to know more about SEO & how to get to the top of Google? Find out now.

Have you tried writing your own content & don’t know where to start? Cut the stress and hire a professional content writer to do it for you.

Your website is your 24/7 salesperson - it should be doing the selling for you. How do you get people on your website? Improve your visibility on Google.

It’s hard to do it all - here’s how you can drive your sales through the roof by branding your own business personality and serve the people you were meant to.