INSPIRE Strategies

OVERVIEW

INSPIRE Strategies, founded by Sara Rund, is a consulting firm that provides executive coaching, leadership, and organizational development to leaders, teams, and organizations.

Sara was ready to take her business full-time. She needed a one-page website to market her services clearly, explain her credentials, show her impact, and have a way for people to get in touch either by booking a call, submitting a form, or simply having her email.

She also needed a strong visual identity to represent her professionalism and approachability. We helped by designing her logo, website, and branded Google templates.

To get the project started, in our kickoff call, we invited her to our Asana project management board, iStock board, discussed visual direction, brand strategy, content in hand, and content that needed to be created.

Sara sent us her headshots, certification badges, examples of logos she generated using AI, and existing content, including her resume, services doc, and our completed brand journal.

While developing three logo design concepts, we created a Google Doc to reorganize, write, and format the website’s copy into chunks and sections. Once the copy and logo direction were approved (read more about the logo design), we created a home page mockup to show how the branding and content were laid out visually before the build phase.

The content and layout were strategically structured to focus on Sara’s three target audiences, how she can help them, her credibility, and how people can engage. The anchor links make it easy for someone to find exactly what they’re looking for on the page, understand her services, and how to take action.

The photography is light and inviting, representing her ideal clientele. The typography and colors sync in with her branding. Specifically, the logo icon directly correlates to the three groups, boxes, and sections she’s talking to: leaders, teams, and organizations. Visually, this helps people access content that speaks to their needs quickly or at a glance.

The calls to action buttons are inspiring, and the about section and the fantastic reviews highlight Sara’s abilities to empower leaders and inspire change through workshops, 1:1, or 1:many services.

We connected her domain name, walked Sara through setting up website legal policies, and created branded templates in Google Slides and Docs, ensuring brand consistency across all touchpoints.

INSPIRE Strategies has a professional visual identity, logo, website, and templates that effectively communicate its mission and market. The one-page website is a solid starting point that can evolve and grow with the business.

We’re excited to have worked with Sara to bring her logo and website to fruition.