INSPIRE Strategies
INSPIRE Strategies is an executive coaching, leadership, and organizational development consulting firm founded by Sara Rund. Sara wanted her logo to be minimal, sophisticated, and neutral. She wanted a logo mark with an icon and wordmark that could be used together and independently and a secondary logo variation with her tagline: Empowering Leaders, Inspiring Change.
The logo typography needed to be a Google font so she could download and use it on future assets, and we were creating additional branded templates in Google Slides. The font is a readable and accessible sans serif with a double-story “g” and “a.” Set in all lowercase letters gives the logo a friendly, approachable feeling.
The color palette is a range of saturated, bold blues, creating a fun and dynamic feeling, combined with the scaling triple squares/diamonds icon over the dot in the second “i” of “inspire”.
The icon represents her three audiences: leaders, teams, and organizations. The overlapping of the elements creates layered depth, growth, and an upward trajectory, implying complex thought and strategy that goes into her work with clients.
The stacked lockup is neat and tight, with an asymmetrical balance that feels centered. A secondary horizontal version of the logo also works well for wider usage applications, such as the website’s header.
Overall, the logo is modern, clean, corporate and stands out. It works well on light and dark backgrounds, print and digital, giving her company a professionally branded visual foundation to market her services.