Carolina Sleep Therapy

Carolina Sleep Therapy

OVERVIEW

Carolina Sleep Therapy provides telehealth occupational sleep therapy services to patients of all ages in North and South Carolina.

Founder Molly Young opened her business in 2024 to offer direct access to sleep therapy. She is on a mission to be the leading provider of non-pharmacological, evidence-based interventions for children, adults, and seniors experiencing sleep disorders.

Molly wanted to create a brand identity with a professional, medical, and friendly look and feel. We created a clean, inspirational logo icon communicating day and night using sun, moon, seeds, stars, and flower symbolism. Her brand typeface is a sturdy contemporary humanist sans serif family that is readable, corporate, and fits print and web design applications.

The vibrant, high-contrast colors are accessible and eye-catching and work extremely well with the playful recolored stock illustrations, which communicate the struggles of sleep problems and the joys of a good night's sleep.

Molly provided enough information about her business that we wrote the main website page content, SEO titles, and descriptions. We also designed and formatted all the content and page layouts, formatted blog posts, did custom website styling, transferred the domain, set up Google Workspace email and website legal policies, wrote alt text, created email lists, designed her free download pdfs and more!

It was important to us to convey a sense of well-being, whimsy, and confidence in the layout, as therapy-related content is often heavy. The website has a minimal design, is easy to navigate and comprehend the services, speaks clearly to its target audience, and motivates users to click the call to action to schedule a call, connect, and hire Molly!