Mångata

Mångata

OVERVIEW

Mångata is a consulting company that connects top-notch expertise with specialized requirements to get business accomplished.

Founded by Margaret Dalton, CEO, to connect highly skilled federal government and private-sector experts to clients while catering to the needs of retirees. Their team has experience in business operations, intelligence, program management, domestic and international relations and more.

DESIGN STARTS WITH STRATEGY

Evelyn connected with Margaret, who has years of private sector experience translating business requirements into technical solutions through project planning, design, implementation, and management, along with managing, training, and mentoring personnel in diverse environments and industries. 

Mångata’s superpower is connecting agencies with seasoned retirees with security clearance by using their expert knowledge, experience, training and process. They needed an effective website to convey a bespoke experience for government agencies and contractors to hire top-tier, top-secret talent leading with their values, vision, and voice.

CONTENT WRITING

We worked with brand writer Michele Mercurio to write their website content and compellingly craft their original story to boost engagement. This included clarifying their brand foundations: identity, vision, voice, brand purpose, mission, target audience, values, business goals, brand strategy, hidden brand opportunities, and more that align with where the company is headed.

They clarified their business process and positioning through copywriting to ensure the website communicated services and offers clearly and succinctly. Now, they have branded content that includes their key messaging, purpose, and statements to use consistently across all brand communications. This will help support their business goals and promote their marketing efforts to attract new employees.

PHOTOGRAPHY, WEB DESIGN AND BUILD

We started the web design process after designing their logo, inspired by the meaning of their company name. Mångata is a Swedish word that describes the moon's reflection across the water’s surface. 

We used a compelling, slowed-down video of light reflecting across the water for the homepage hero image to create movement and delight visitors. We included their tagline, “Top-tier talent moving the mission forward,” as the main heading.

We used AI-generated images by Adobe Firefly for the website’s photography since we could not find appropriate stock images or illustrations that depicted the abstract and complex conceptualization of their work and illuminated mission. They opted out of personal brand photography and headshots due to their employee's top-secret security clearance and privacy.

Additional pages in the site include the services page to explain how they work, the about page to state their mission, values and employee bios, and the contact page with a detailed form. Client testimonials are sprinkled throughout the main pages.

The footer includes a newsletter block to build a mailing list for email marketing. We also set up email marketing and built out email templates.

We also created a custom 404 page, visual style guide, and legal privacy policy pages. We connected their domain name, provided site training, and managed the project smoothly in our project management software. Not to mention setting up all the design styles and ensuring the website is on-brand and functional!

A lot of planning and strategizing goes into a business website, which can continually be expanded upon. Still, now Mångata has an excellent online foundation and custom website to recruit, market and sell with and be truly proud of!