Carolina Sleep Therapy
Carolina Sleep Therapy is an occupational therapy clinic founded by Molly Young. She specializes in sleep disorders and provides telehealth sleep therapy in the Carolinas for all ages.
Molly’s business name includes Carolina to describe the states in which she operates. Her favorite flower is a sunflower, and she wanted to incorporate that symbolism into the logo to represent brighter days for her patients struggling with disordered sleep.
Inside the sunflower is a night sky with a negative space crescent moon and sunflower seeds that double as stars in the distant sky. The logo concept communicates day and night, both affected by sleep and has a positive, joyful atmosphere. It's a unique way to convey multiple concepts within one shape.
The circle icon is perfect for use in social media, and the simple shapes scale nicely. The logo also differs from competitors in her industry, so her branding will be noticed.
The deep blue and bright yellow create a strong contrast that is accessible and user-friendly. Paired with the icon is a clean all-caps type lockup that’s easy to read quickly and in all sizes. We also created a logo version with an inspirational tagline, Better Nights, Brighter Days.
