Bespoke Business Advisory

Bespoke Business Advisory

OVERVIEW

Bespoke Business Advisory provides comprehensive bookkeeping, controller, financial planning and advisory services. BBA’s mission is to empower small businesses by providing accurate and timely business information, insightful analysis and expert advice.

BBA’s founder sold their previous bookkeeping company of 20 years and wanted to rebrand their new business with a new name, logo, and website that positioned them as the go-to expert for financial business advice. We created a luxury brand identity that looks and feels professional, high-level, upscale, and classic.

We created a clean typographic logo with letter spacing kerned to perfection that conveys an authoritative character with subtle and concise wedge serifs. Set in all-caps letters, its sophisticated quality and corporate tone of voice deliver a timeless, elegant style. The logo is designed to look premium and custom while also evoking the traits of a financial business, just like BBA’s tailored services.

BBA worked with a content writer to create new brand messaging for the primary and case study pages, and we wrote the SEO titles and descriptions. In addition, we encouraged BBA to ask for real client testimonials, which significantly strengthened their reputation and established trust in their services online.

A custom-coded centered sticky navigation was designed to highlight the logo with a symmetrical look and make the menu items easy to access. The navigation menu has transparency at the top of the page, giving the main header image an expansive feeling and transitioning into full opacity as you scroll for readability.

Primary pages feature thoughtfully curated warm-toned stock photography and large full-width banner images with smooth parallax scrolling. The images seamlessly transition into the following sections with soft gradients gently guiding users down the pages and contrasting the hard-edged sections and sharp-corner photos.

Additional visual elements include the icons on the services pages that match the line width of the outlined buttons and the logo monogram designed as a decorative ornamental logo sub-mark.

The neutral color palette consists of 3 grays of different tonalities: cool, steel, and dark warm gray, along with a bright white and off-white warm bone. The headline font is a versatile, highly legible sans serif font with some contrast. The headlines are set in title case to evoke a feeling of formality, importance, and professionalism. The paragraph font is a clean sans serif font that looks excellent on screens and fits the minimalistic web design aesthetic.

We formatted the blog posts, connected the domain name, and their third-party client portal, set up website legal policies, wrote alt text, created a mailing list and visual style guide, and guided BBA with design direction and strategy.

We’ll soon set up a training, webinar, and video page to generate new leads and sales, as well as an automated email campaign and pop-up to continue BBA’s marketing efforts.

The website has a minimal elegant design, is easy to navigate and comprehend the services, speaks clearly to its target audience, and motivates users to take action, whether that is to sign up for BBA’s newsletter or fill out their contact form to get started with top-notch accounting and advisory services.