ScoliFocus

ScoliFocus is a personalized app by SchrothDC that helps people improve their posture and manage their scoliosis. Eric Campesi, co-founder of SchrothDC and creator of the app, needed a landing page to promote the mobile app.

Landing pages are focused pages that provide valuable information people need to know before downloading, showcase app features, and guide users toward purchasing and downloading the app.

Although the landing page is built on the main website, the site’s primary navigation is hidden. Instead, it shows navigation links that guide users to specific page sections or the direct link to download the app. Focusing on a single goal (downloading the app) increases the chances of users engaging with the content on the landing page instead of exploring the other site pages.

A considerable part of the landing page is client education: explaining what the app does, what problems it solves, who it’s for, and why people should buy and use it. The app aims to help clients who have seen SchrothDC before for scoliosis physical therapy sessions continue with at-home therapy using the guided workout plans.

We helped Eric strategize, organize, and edit the landing pages’ content. It was crucial to show the problems the app addresses, features, benefits, sign-up process, pricing, and FAQs.

Eric provided validation via before and after photos and app screenshots, which we placed inside mobile mockups. We created custom icons, an app-specific sub logo, a custom comparison table, and added the App Store and Google Play logos.

Due to the app's specific sign-up process, where you must sign up and pay online in a browser before downloading the app to your phone, it was imperative to put this front and center in three simple steps and repeat it in more detail. This is so people can take action easily, without being overwhelmed.

We’re super proud of Eric, who’s spent over a year building out the ScoliFocus app’s content. Now, SchrothDC can build campaigns around the landing page to promote the app, drive downloads, and grow their business with a subscription service while helping their clients with the best scoliosis-focused physical therapy in the DMV area and beyond.