Bespoke Business Advisory
Bespoke Business Advisory is a financial advisory firm in the New York metropolitan area. It provides customized (as opposed to cookie-cutter, one-size-fits-all) accounting, outsourced CFO and advisory services for small businesses.
The firm's name communicates the types of services it offers, and it wanted its logo to convey that as well. The logo is designed to look high-end and contemporary, just like BBA’s premium tailored services, while also evoking the traits of an established financial business.
BBA wanted its logo to be a distinctive and luxurious word mark to attract more of its current clientele, which consists of high-achieving millennial business people who previously worked in corporate environments, started their own companies and had early business success.
The logo emphasizes ‘Bespoke,’ as it’s the largest. It expresses BBA’s custom solutions and represents the consistent, high-quality value they deliver to their clients.
The typographic logo is assertive, clean and minimalistic. The primary font was handpicked for its authoritative and financial industry characteristics with subtle and concise wedge serifs that create a strong foundation. Set in all-caps letters, its sophisticated vibe and corporate tone of voice deliver a timeless, elegant style with letter spacing kerned to perfection.
The clean sans serif font for ‘Business Advisory’ complements and contrasts the stylized primary font, creating a balanced feel and tying together the font on the website to create consistency across all brand touch points.
The circular logo monogram of the firm's first letters, ‘BBA,’ is a symmetrical decorative ornamental logo submark designed to be used independently of the primary logo in special use cases, such as on printed merchandise, watermarks, social media profiles, and on the website, to highlight content with visual interest in a subtle on-brand technique.
