Ignite Motivation
Ignite Motivation offers 1:1 life coaching and group retreats for high achievers seeking personal transformation. Founder Maria Francu is dedicated to helping clients rewire their perceptions and make lasting lifestyle changes.
Maria wanted a distinctive, emotionally evocative logo to inspire, liberate, and motivate. The design enhances her brand's professionalism, encouraging potential clients to explore her services.
Maria envisioned a red and gray palette with a phoenix symbol. With her preferences in mind, we refined her original logo into a simplified, trademarkable icon that retained the essence of her previous design while ensuring originality.
The new logo, a phoenix rising, symbolizes transformation and resilience. The colors transition from faint to vibrant, reflecting upward movement, while the warm red and charcoal gray typography complement this theme. The word "ignite" exudes authority and inspiration in a modern serif font, while "motivation" appears in an italicized sans serif, emphasizing forward momentum.
This emotionally resonant logo reflects Maria's coaching philosophy, creating a unique brand identity that sets her apart and inspires potential clients to choose her for their transformative journey.