Reasons your website needs to be responsive

 

If you haven't made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device.

We are plugged into our mobile devices. Internet surfing, checking emails, online shopping, and social media is being taken over by mobile.

More and more people are using the internet through their hand-held devices, but many sites still aren’t optimized for different screen ratios...😬

Because mobile internet usage is increasing, it’s important businesses adapt.

Not too long ago, businesses created two versions of their website. One for desktop and one for mobile.

Some still do this today, but having two separate versions of one website is time consuming, high maintenance, and costs more.

Now you can have one website that’s visually appealing and ready for all devices. No unreadable text, misaligned images, unplayable videos or pinching to zoom in. This is responsive design.

 

What is Responsive Web Design?

A website that responds for desktop, laptop, tablet, and mobile with one HTML code on the same URL is responsive web design (RWD).

Basically, the website layout adjusts depending on the device screen size it’s displayed on.

Mobile design elements should have adequate space for tap targets, readable text without requiring zoom, and no horizontal scrolling.

This ensures the website remains functional and user-friendly. Simply put, it means your website will look great and work well on any device.

 

Why Responsive Design is Important for Business

  • Any user on any device will have a seamless user experience.

  • A consistent experience can increase lead generation, sales and conversions.

  • Increase reach to clients and customers.

  • It’s easier to manage and track analytics in one place.

 

A Responsive Website Improves Your SEO

Google not only recommends responsive web design, but they also prioritize it. In 2015, mobilegeddon struck the internet: Google updated their search engine algorithm to favor mobile-optimized websites.

This means websites that are mobile-friendly are ranked higher in search results and websites not optimized will experience a decline in their search engine rankings.

Your site needs to be responsive to create a great user-experience AND increase visibility on search engines.

 

Make Your Website Responsive

Does your website work well on mobile screens? Take Google’s mobile friendly test to find out.

 

We build websites that display beautifully, work seamlessly, and support all screen sizes. 👩‍💻 👍⁣ ⁣Check out our some of our case studies here.