ScoliFocus
ScoliFocus is a personalized app by SchrothDC that helps people improve their posture and manage their scoliosis. Eric Campesi, co-founder of SchrothDC and creator of the app, needed a sub-logo to represent the mobile app specifically.
The primary logo was unsuitable for use in this context because the intended use was for a specific product and not the overall company.
The sub-logo utilizes the primary logo’s icon of the color blocks showing the Schroth Method diagrams. It also uses the brand’s typography, but the sub-logo is in uppercase and lowercase instead of all caps. This is an adaptable version of the primary logo, which is differentiated simply by capitalization.
The app logo is recognizable as part of the main brand, retaining enough elements of the primary logo to ensure brand consistency. It’s used on the landing page and within the mobile application. As seen in the mockups above, it can also be used for merch!