Ignite Impact Partners

CONSULTING

Brand Messaging and Identity / Website Design & Development

OVERVIEW

Ignite Impact Partners (IIP), founded by Sarah Stremlau, is a consulting firm helping mission-driven organizations bridge the gap between vision and execution. With a deep focus on strategy, leadership, and operational optimization, IIP guides organizations through growth and transition, helping them reach sustainable success. As a leader in her field, Sarah’s work centers on providing actionable strategies that drive client results.

Sarah reached out to us with a clear need: a clean, impactful one-page website that communicates the heart of her business, highlights the key services she offers, and reflects her hands-on, collaborative approach. A strong visual identity that conveys professionalism and approachability, qualities that Sarah wanted to communicate with her logo, was key to the brand foundation.

To help get the ball rolling on logo and website design concepts, we created an iStock inspiration board that served as a reference for the site's aesthetic direction. Sarah contributed examples to the board by adding images that resonated with her brand vision. This collaborative effort helped establish a personality for the website’s look and feel.

In addition to the mood board, Sarah shared a set of logo examples she liked, giving us further insight into her preferences for branding. Initially, we agreed to use stock art as the icon for Sarah’s logo and advise her on typography. However, we were so inspired by Sarah’s mission and vision that we created original art that captured her voice and goals. The logo became a graphic element incorporated into sections of the 1-page website. Read more about the logo design.

Our website design process began with insights from our discovery call, visual inspiration from the iStock board, and the logo. The main goal was to design and build a website that showcases Sarah’s consulting expertise while making it easy for potential clients to understand the services and how to take action.

The layout was thoughtfully structured for clarity, featuring sections highlighting IIP’s services, unique approach, and client testimonials to build credibility. We ensured the content was visually balanced and straightforward, with clear calls to action encouraging visitors to schedule a call.

We incorporated interactive elements using the logo icon and scroll effects to add a modern, dynamic, and engaging touch. These subtle and playful design features help bring the brand to life conceptually, showing the impact IIP makes. They also make the site more memorable and reinforce IIP’s visual identity.

In addition to the logo design and website, we helped Sarah streamline her online scheduling by setting up Acuity scheduling. This allows her to manage appointments effortlessly, save time, sync multiple calendars, integrate various software, and send clients branded auto-emails. We connected her domain name and walked her through setting up legal policies for her site.

We also created professionally branded Microsoft Word and PowerPoint templates, ensuring brand consistency across client communications such as proposals, fact sheets, letterhead, and slide decks.

The final product is a sleek, impactful website that effectively communicates the mission of Ignite Impact Partners. It presents Sarah’s expertise professionally and approachably. Her new site is a powerful marketing tool to build credibility and attract mission-driven organizations. The site is designed with flexibility and growth in mind; it can grow and evolve as her business expands.

We are proud to have helped bring Sarah’s vision for Ignite Impact Partners to life in a way that aligns with her mission of empowering organizations to turn vision into actionable, sustainable strategies!

Previous
Previous

Kelly Strategies