BUSINESS CLASSIFICATION
Arlington Chamber of Commerce
Visual Identity.
The Arlington Chamber of Commerce is a nonprofit membership organization of more than 750 businesses working to strengthen the collective business community by providing advocacy and opportunities for networking, community engagement and professional development.
Next year, the organization marks its 100th anniversary. In 2020, we redesigned the Chamber logo and designed brand guidelines. We’re currently designing the Arlingtonopoly game board!
Logo Design.
We’re honored to have been given the opportunity to redesign the Arlington Chamber of Commerce logo! Their previous logo was about 20 years old and no longer worked well within today’s media. The first issue was the visual hierarchy! The emphasis was on the words “The Chamber” and the organization’s name “Arlington Chamber of Commerce” was crammed between it and the three-word tagline which was now considered dated.
The stated goals:
✅ Increased prominence of the location ARLINGTON
✅ Be scalable (lapel pins to signage)
✅ Useful as an icon
✅ Refresh the blue color palette
✅ Be world-class (uh 😬 no pressure)
Our logo redesign process was SO in-depth we wrote a blog post about it! Check out below!
What our client says…
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![Greg Hamilton Headshot in a circle frame]()
Design Powers redesigned the logo for the Arlington Chamber of Commerce (VA). Evelyn worked directly with me, as board chair, our CEO and a task force of several board members and was creative, easy to work with and responsive to our needs. Most importantly, we're thrilled with the design and execution. I recommend Evelyn without hesitation.
— Greg Hamilton, Chair Board, Arlington Chamber of Commerce
