Arlington Chamber
The Arlington Chamber of Commerce is an Arlington institution that maintains an important role in connecting the business, non-profit, investment, and philanthropic communities of this dynamic county.
We’re honored to have been given the opportunity to redesign the Arlington Chamber of Commerce logo! Their previous logo was about 20 years old and no longer worked well within today’s media. The first issue was the visual hierarchy! The emphasis was on the words “The Chamber” and the organization’s name “Arlington Chamber of Commerce” was crammed between it and the three-word tagline which was now considered dated.
The stated goals:
✅ Increased prominence of the location ARLINGTON
✅ Be scalable (lapel pins to signage)
✅ Useful as an icon
✅ Refresh the blue color palette
✅ Be world-class (uh 😬 no pressure)
Our logo redesign process was SO in-depth we wrote a blog post about it! Check out the full project case study here.
