Website Design and Development

Rebrand your website into a 24/7 marketing tool for your professional services business.

Rebrand Your Website

Attract ideal prospects and employees, clarify your services, and validate your expertise by showcasing past projects, client reviews, certifications and memberships. Also, save time and money by adding much-needed functionalities and streamlining your online tech to market your business.

Brand and Website Design Services

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    BUSINESS STRATEGY

    A deep-dive interview where we discuss your history, current services and how to connect to your ideal clients online.

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    BRAND WRITING

    Custom content written by humans to help you build authority and establish your expertise and trust.

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    BRAND PHOTOGRAPHY

    Professional branded headshots and on-location shots featuring your team, clients and services.

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    CUSTOM DESIGN

    Beautiful design with an emphasis on usability, readability, comprehension and brand identity.

  • SEO OPTIMIZED

    We use SEO best practices to make your website discoverable to Google Search and your ideal clients.

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    SITE MANAGEMENT

    We train you how to add content, do scheduling, and create email newsletters or take care of it for you.

Scroll down to unpack each service and see everything included.


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BUSINESS STRATEGY

Give us ALL the details and don’t hold back—your business is our business! We love what we do and we care deeply about your success. The first step is our Power Plan where we discuss everything—where you are now, and where you want to go and why.

  • The Power Plan

    A 90-minute Zoom call with a robust design plan PDF to propel your business forward. Investment: $997 and time commitment.

  • Industry Research

    Keyword research, market information to understand your target audience, and competition, and to glean actionable insights.

  • Marketing Objectives

    With the right content marketing tools, we can help you reach your goals and create successful campaigns and landing pages.

  • Project Schedule

    A clear overview of your project with a start and end date w/milestones clearly delineated so you know how the project is progressing.

  • Quote & Contract

    Scope of the design work with service specifics schedule and prices and our super concise one-page legally binding agreement.

  • Project Management

    Day-to-day task management, planning, organization, and communication in Asana until project completion.


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BRAND WRITING

Present your business services with clarity and confidence on your website. Our professional brand writers create authentic, high-quality, engaging messaging that resonates with your prospects, clients, and future employees. Professional content helps your brand connect, garner trust and validates why your professional services firm is the one to work with.

  • Brand Messaging

    Strong content that communicates who you are and what you do and persuades your ideal prospects to take action.

  • Keyword Strategy

    Relevant content creation using your target audience’s keyword searches to help more people find your website.

  • Landing Page Copy

    Well-trusted content created for a primary purpose (to help people) sell your services and grow your business.

  • Project & Post Pages

    Demonstrate your experience and expertise (build authority) with well-written case study copy and article content.

  • Multiple Revisions

    You’ll be able to make copy edits in 2 rounds of Google Doc revisions —more than enough to get the final messaging fine-tuned.

  • Lead Magnet

    High-value downloadable to offer users in return for their email addresses crafted to engage and nurture your audience.


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BRAND PHOTOGRAPHY

Update your website with custom imagery that visually makes your business stand out. We coordinate professional brand photography sessions for headshots and team photos (both indoor/outdoor locations) as well as showing how your interact with clients. These custom photos represent your brand's personality and vision and can be used in all your marketing initiatives.

  • Planning & Scheduling

    We plan the date, time, and location(s) and procure the photographer, and hair, makeup, styling and models If needed.

  • Photoshoot Guide

    We create a helpful guide for the day of that includes a shot list, props needed, clothing color options, and posing guidance.

  • Photoshoot Day

    We attend to assist you and the photographer to make sure we get the best imagery that works well on both desktop and mobile.

  • Image Selection

    All the photos are included for no additional cost. We cull the images to select the best and get your list of favorite selections.

  • Editing & Retouching

    We edit (lighting, cropping, and compositing several images together) and do expert re-touching to achieve flawless results.

  • Image Optimization

    Reducing image size while retaining image quality for fast website load time and accessibility (proper image file name formatting and alt text tagging).


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WEB DESIGN & BUILD

Custom website design and development guarantees your business a sophisticated online foundation and gives potential clients a satisfying user experience. A website with straightforward navigation and a beautiful design that is easy to comprehend will work efficiently for years to come. 

  • Content Planning

    A detailed Google Sheet of ALL page content you have in hand for review to see what elements we need to keep/delete.

  • Navigation Wireframe

    An organized list of the proposed website page structure including the primary menu navigation and internal site pages.

  • Multiple Mockups

    2 home page concepts with the written copy in different hierarchies. Pick a direction or mix/match elements into the final design.

  • Custom Design

    Your site will be designed according to your specific business needs and industry. We execute creative concepts in any design style.

  • Graphics/Icons

    Original high-quality graphics, icons and design assets to illustrate, educate and communicate content.

  • Site Style Guide

    A page on your website with a logo usage guide, color codes, font names, and overview of site styles.

  • Blog Export/Import

    Export/import of current blog posts, post reformatting, category/tag clean up, URL optimization, featured photo images, fixing broken links and more.

  • Domain Transfer/Connection

    Register your domain name or keep it with your current host and point it to your new site. SSL included.

  • Responsive Design

    Responsive web design (RWD) is built in which means content works well and looks good on all devices.

  • Website Legal Policies

    Legal policies help protect you and your website visitors. We set up and install Termageddon (our policy generator). You fill out and maintain the policies.

  • Cookie Consent Tool

    We install Usercentrics: an EU-based consent management platform (CMP) and helps websites with GDPR compliance.

  • Link in Bio

    A mini web page with quick clickable links to your relevant content in one easy-to-update place.

  • Scheduling

    Save time, manage appointments, sync your calendars, take payments, and create custom intake forms and automated emails. Initial setup and training available (add-on).

  • Membership

    Build a free or premium membership community or video course within your site. Initial setup and training available (add-on).

  • E-Commerce

    Features for selling products (digital, service, physical) and managing orders. Initial setup and training available (add-on).

  • Email Marketing

    Grow your list and market your business with on-brand email campaigns. Initial setup and design templates available (add-on).


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SEO OPTIMIZED

We aim to get your website ranking high(er) on Google Search by utilizing web-accessibility best practices. That includes using a hierarchical content layout, descriptive keyword-rich headlines, concise title text links and meta descriptions, alt tags, organic strategies (consistent blogging) and SEO fundamentals (good user experience).

  • Sitemap of Current Site

    Everything from your current site goes into consideration. A detailed Google Sheet with ALL site pages for planning and redirects.

  • 301 Redirects

    URL mapping redirects to ensure users get to your new URLs without issue and retain your SERP rankings.

  • Keyword Research

    Using keywords, phrases, and location information to help make your site appear in search results. Results are based on relevance, distance, and prominence.

  • HTML Structure

    Informative, structured HTML heading tags show visual hierarchy and help Google understand the content of a page.

  • Analytics & Search Console

    GA4 property and Search Console setup to help you track visitor and keyword data. SQSP built-in analytics included.

  • Sitemap Submission

    Sitemap submission tells Google to crawl your site pages and index them with a page description and location (URL).

  • Google Business Profile Consulting

    A good tool for businesses to manage their online presence across Google Search/Maps and drive more traffic to your website.


SITE MANAGEMENT

Your site will be easy to manage because it's built on Squarespace, an all-in-one content management system (CMS). SQSP is considered software as a service (SAAS) and is fully managed and hosted on Squarespace’s secure, enterprise-level servers. We offer a 90-minute site training on Zoom after your site goes live.

Finally, we offer a monthly membership to help you add content to your site and a one-hour members-only Zoom session for anything you want to discuss.

  • Easy to Use

    Whether adding a new blog post or updating page content—you’ll be able to make changes and maintain and monitor your site performance.

  • Site Training

    After launch, we walk through every panel of your website on Zoom, teach you how to use the page editor, and send you the recording.

  • Client Membership

    We offer a monthly membership to help you stay consistent keeping your Squarespace website up-to-date with fresh content.

  • Secure Platform

    Squarespace is a closed-source platform responsible for all the technical aspects. You never need to patch security vulnerabilities.

  • Help Guides

    Squarespace has detailed help articles and videos perfect for when you need to find an answer fast.

  • 24/7 Support

    Squarespace has a Customer Care team available on live chat. The community forum is a good place to find support too.

How to Get Your Project Started

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    Schedule Your Call

    Complete our scheduling form to connect on a phone call and see if we're a good fit for your business

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    Do The Power Plan

    A 90-minute Zoom call with a robust design plan PDF to propel your business forward. Investment: $997 and time commitment

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    Start Your Project

    Let's build a strategic brand and website that speaks your message, elevates your business, and brings in the clients you want

Read Our Google Reviews

Ready to rebrand and build your website?

Schedule a call to see if we’re a good fit for your service-based business.

Read Our Google Reviews

Ready to rebrand and build your website?

Schedule a call to see if we’re a good fit for your service-based business.

View Our Website Design Portfolio