We’re Good

We’re Good

OVERVIEW

We’re Good is a podcast that lets listeners discover and plug into all the good happening in the Washington, D.C., Maryland, and Virginia (DMV) region! Host and former television news reporter Lee Ann Necessary interviews people and organizations working to make a positive difference in our world. Additional founders Tanya La Force and Mary Ellen Matheson help keep everything running smoothly behind the scenes.

The website captures the essence of the podcast—hope, celebration, and community. It’s engaging, with background video, black-and-white photography, satisfying colors, and personality-packed heading typography.

It’s easy to navigate pages, learn about the podcast's mission, listen to episodes, connect with the impactful individuals and organizations featured in each show, get links to their podcast directory and social media, and sign up for their newsletter.

The site is a vital marketing tool for the podcast, helping it gain loyal listeners, future guests, and potential sponsors. Showing who the team is with professional headshots and bios gives the podcast credibility.

Most importantly, the site is cohesive and clear and communicates the podcast’s core value of celebrating the everyday brilliance of people working toward a more positive world.

The home page immediately conveys the podcast’s message while guiding users to the content they’re most interested in. It features a compilation video of Lee Ann in action—hosting interviews and engaging with guests—presenting visitors with an immediate sense of the podcast’s energy and focus.

To match the podcast’s upbeat tone, we chose a vibrant color palette of optimistic colors, yellow, magenta, and purple, complemented by black type and backgrounds for contrast and readability. We selected Moret and Figtree for the fonts for their whimsical yet professional qualities, reflecting the show’s approachable yet polished vibe.

We designed the site’s contact and newsletter forms with a custom confetti pop after form submission. We included personal positive reviews from our team, who listened to their pilot episodes, to build trust and engagement on the site until We’re Good starts to get other honest reviews.

We created a custom 404 page, a visual style guide, and legal pages. Additionally, we helped the client decide on their top-level domain name (.net), connected the domain to their site, set up paid Google Workspace accounts (custom domain emails), created a logo into/outro sequence for their videos and provided site training so they can manage their site and continue uploading episodes.

The new website focuses on simplicity, accessibility, and clear communication. It offers listeners a welcoming space to connect with the podcast team, explore inspiring content, and get involved in the positive changes in their communities. So much good is happening in the DMV—it’s just a click away!

For more information on the logo design, read the logo case study.