Print Cinch

Providing all the services and guidance you need to grow your business.

OVERVIEW

Shawn Paxton of Print Cinch is an expert print and promotional products consultant — serving clients from the Washington DC metro area to all over the world. Print Cinch helps with the planning, production, and distribution of anything (and everything) relating to print communications and promotion.

Their primary target market are business people buying print and companies who need a partner with knowledge about the preparation and manufacturing process in the industry to fully manage their custom print and promotional items campaign.

We worked with them to design and build a professional website that stands out from the crowd of promotional products companies, clearly communicate their services and showcase their 17 years of experience in the print industry.

STORY AND CONTENT

In 2020, Print Cinch (formerly Imlay International) began offering custom printed promotional products in addition to their custom print manufacturing management services. With the launch of their promotional products division and new online presence, a new company name that better described their core business made sense and Print Cinch was born!

They needed content writing using the appropriate industry keywords and a professional website that would convey their accreditations and services.

We wrote the website content in a friendly brand voice to communicate the value their services provide their clients using on-page SEO tactics, targeted page titles, and meta descriptions.

Print Cinch had already designed their logo and decided their main brand color which provided a visual starting point to expand the branding. We didn’t have enough printed promo to shoot custom photography yet, so we opted to create custom mockup graphics with Print Cinch branding instead.

We added brand colors for balance and contrast and chose typography that aligns well with their logo to create the foundational visual consistencies.

Print Cinch’s website addresses the problems their target market faces, highlights the benefits of working with their team, has strong calls to action, and markets their exceptional print management and distribution services.

LOGO STATIONARY

Print Cinch had recently redesigned their logo for their rebranding from Imlay International to Print Cinch. The modern stylized logo set the tone for the visual aesthetic of the brand and website including colors, fonts and mockup graphics.

We added a clear tagline “Printing Services & Promotional Products” to the business card and letterhead.

COLOR PALETTE AND TYPOGRAPHY

Print Cinch’s main brand color orange is happy and enthusiastic. We paired the lighter orange with a deep red-orange that’s highly energetic and engaging To contrast the black and orange combination and avoid being too closely visually associated with Halloween, we expanded the brand color pallet with an acid yellow and bright blue. These colors add a touch of joy, creativity, and compassion. Gray adds a neutral that’s not as harsh as black to provide stability and grounding.

We chose ITC Avant Garde Gothic Pro, a round geometric sans serif typeface that is the same font used in the logo. We used it for large headlines and sub-headings. For smaller sub-headings we use Soleil, a sans serif typeface with a lot of varied weights and very readable on the web.

REBRANDING PROMO

Print Cinch needed to announce their new name to their existing clientele and what better way to do that than with an amazing client gift of high quality custom printed swag! Shawn wanted something special for the announcement so we designed a custom box that could be used for other things as well, with a sticker that announced the rebrand.

Inside the box would have all the hand-picked items including a double-sided postcard with a QR code – when scanned with a camera it goes to a page on their website with a personal video message from Shawn about the rebrand.

We were so excited about the custom printed box Evelyn printed, cut and folder a mini mockup version!

MOCK UP GRAPHICS

We developed a family of bright and bold custom Print Cinch mockups to market their print and promotional products consulting services.

LEAD MAGNET