Kelly Strategies

FUNDRAISING CONSULTANT FOR NON-PROFITS

Brand Messaging and Identity / Website Design & Development / Graphic Design

Fundraising knowledge and practical smarts for the nonprofit sector

OVERVIEW

Kelly Strategies is a consulting firm in Arlington, VA that specializes in fundraising strategy for nonprofits. We worked with the owner, Susan Kelly, to refresh her branding and create a one-page website promoting her services. We created graphic design materials, including a fact sheet, PowerPoint template, and LinkedIn banner.

COLOR & TYPOGRAPHY

We chose a rich and vibrant orange that conveys warmth, excitement, and enthusiasm combined with charcoal and light neutral gray that communicates balance and subtlety. For the typography, we chose Sofia Pro, a versatile, easy-to-read sans-serif typeface, and Alice, a serif typeface that adds whimsy and flourishes.

kelly strategies logo case study

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What Susan Says…

We worked with Susan to refresh her branding and build a streamlined website that showcases her fundraising services…all in the nick of time.

Before & After

Move handle left (after) to right (before).

What our client says…

Design Powers gave my brand a refresh and created a new, functional website that received immediate praise from my colleagues and prospective clients. I'm so thankful that Evelyn and Emily could take my abstract design thoughts and create a look/feel/function that fits so well!

— Susan Kelly, Founder, Kelly Strategies