Stephanie Mitchell Fitness

Feel stronger, more mindful and feisty!

OVERVIEW

Stephanie Mitchell is a certified personal trainer and meditation instructor specializing in women’s fitness. We worked with her to create her brand story and build a modern website that clearly communicates her training services and qualifications. The website markets her services, podcast, blog, and hosts her online course SMF Over 40, for women in midlife experiencing menopause. It also allows SMF to book appointments and receive online payments with clients using Scheduling and market to her audience using Email Campaigns. These are the core functionalities of an online small business.

STORY AND CONTENT

We started Stephanie’s website with her story. She has an impressive and deep background in health and wellness and is really transparent about her past and present struggles. It was important that through the content, we convey not only her expertise but her personality.

Also important and is still evolving is HOW TO BUY her services. We wrote the H1’s, (headlines) H2’s (benefits) and the services as packages. This enables her to fine-tune her offers as she evolves. We coupled the content with playful icons that emphasize the tone and sync in nicely with the typography.

LOGO DESIGN

The logo for Stephanie Mitchell Fitness was based on our discussion during the Power Plan. Stephanie is a super bubbly southern girl who LOVES circles and pink. She also gave us insight into what motivates her. She’d taken a story brand test and the results were Lover › individuals are most fulfilled by building relationships. Naturally appreciative, passionate, and committed, they enjoy creating consensus and motivating others to see and utilize their own special gifts. They're usually excited and challenged by opportunities to enjoy the richness and fullness of life.

We incorporated the pink circle with her initials using a curvy, art deco-inspired typeface which had the M curving symmetrically on either side - perfect to place a heart right in the center because heart is what’s at the center of everything Stephanie does. We kept it simple so she could put it on walls, stickers, t-shirts, hats, and all her social media channels!

COLOR PALETTE AND TYPOGRAPHY

For SMF, we chose deep and soft pinks to convey femininity and excitement because our client loves pink, and it is aligned with her target market of women aged 40+. The deep purple-gray represents balance and sophistication, and the oyster communicates neutrality. We incorporated a pastel blue for the expansion of SMF’s meditation offerings and new online courses.

We chose Alice for headings, a playful fancy serif Google font that communicates wisdom and years of experience, paired with Omnes Pro, a bubbly sans serif Adobe font for body copy. SMF business is fitness which means a lot of up close and personal moments that can be, frankly, uncomfortable-especially when first starting out. Alice expresses friendliness and honesty.

Before & After

Move handle left (after) to right (before).

What Stephanie Says…