Stephanie Mitchell Fitness
Stephanie Mitchell Fitness (SMF) is a personal trainer specializing in women’s fitness. We worked with Stephanie to create her brand and website that clearly communicates her services to her ideal clients and how to purchase them!
The logo for SMF was based on our discussion during the Power Plan. Stephanie is a super bubbly southern girl who LOVES circles and pink. She also gave us insight into what motivates her...
She’d taken a story brand test, and the results were Lover › individuals are most fulfilled by building relationships. 💏 Naturally appreciative, passionate, and committed, they enjoy creating consensus and motivating others to see and utilize their own special gifts. They're usually excited and challenged by opportunities to enjoy the richness and fullness of life.
We incorporated the pink circle with her initials using a curvy, art deco-inspired typeface which had the M curving symmetrically on either side – perfect to place a heart right in the center because heart, is what’s at the center of everything Stephanie does.
We kept it bold, clean, and simple so she could put it on walls, stickers, t-shirts, hats, and all her social media channels! Check out her new online store to snag some strong, mindful & feisty fitness swag!
