Work With Your Nature
Work with Your Nature Weight Loss (WYN —pronounced win) is the business of Jill Cruz, a board-certified nutrition specialist who helps women lose weight in a sustainable and enjoyable way.
Her primary target market is women over the age of 40 who want to lose weight and keep it off for the long term. We worked with her to redesign her messaging, logo, website, and landing page to promote her services and sell her program.
The idea behind the Work with Your Nature Weight Loss logo was to create an illustrative icon that was feminine, curvy, and flowed like a river and in harmony with nature. To match the icon, we picked a serif typeface that was bold, thin, and all sizes in between to express nature’s ebb and flow, inclusivity, and celebrate women’s curvy nature.
The ligature mark is friendly, fun, and optimistic. It’s a condensed version of the primary logo and is used as a favicon on the website and social media profile photos.
