Sparalegal
Sparalegal, a division of Sparent Co., exists to help exceptional law firms grow & scale by delegating to impressive virtual paralegals and legal assistants paired with their ongoing business support. DesignPowers has had a lot of experience working with Jennifer Crawford and Meredith Eaton. We also designed the website and logo for their parent company Sparent!
For the Sparalegal logo, we wanted to build on the strong elements we had already established in the Sparent brand. For the color, we used a deeper version of the Sparent green with a bit more blue and black added to it. We also kept the idea of having an icon in the center of the A, this time using a scale to represent the law. Jen and Meredith exemplify whimsy; we looked at the scales and saw the potential for a little cheekiness. Once you see it, you can't stop seeing her!