Hava NaBaby
Hava NaBaby is a non-profit organization based in Baltimore, Maryland, that provides childbirth education classes and workshops to expectant parents and training for birth professionals.
Founder Rabbi Miriam Cotzin Burg contacted us to help her rebrand HNB. She wanted to trademark her new logo as her previous logo could not be trademarked; it was created using stock art from Canva, and you can’t use free or pro content for a trademark logo design.
Miriam wanted to incorporate the same themes from her previous logo into the new one. She loved the concept of a pregnant person, a womb and warm, inviting colors.
We gravitated toward a circle shape because circles communicate unity, wholeness, community, and life cycle—it was suitable for her business!
We used multiple circle shapes to create a person and a child. The child could be interpreted as being within the womb during pregnancy or a person holding their child after birth. Miriam loved this storytelling in the logo icon! The person and child are contained within an overall circle shape, creating the negative space design.
The icon works beautifully because it’s easily scalable and can operate independently and with the typographical logo. We created a sub-logo icon with Hava NaBaby written in Hebrew.
For the typography, it was necessary that “Hava NaBaby” and the tagline “Jewish Childbirth Education” were effortless to comprehend, as in the previous logo, legibility was an issue with the script font.
We chose David Libre as the primary font and Gabarito as the tagline font. Both fonts are highly readable and look excellent on digital platforms. Whenever we design a logo, we consider how these fonts will be used on the website and in future brand collateral.
The letters are kerned tightly but not too tight, so it’s clear that Hava is one word and NaBaby is another. We designed a horizontal logo and a stacked version. The usage will determine which logo option is better for that use, i.e., the stacked (or icon) would work best for a social media profile picture.
The logo's colors are warm, friendly, and refined. Compared to the previous logo’s earth tones, the new colors are brighter, cheerful, and playful and pass accessibility contrast levels, assisting with readability and comprehension. Color accessibility and contrast consideration are essential, as many people have color blindness and vision impairment.
This logo utilizes a 3-color palette to differentiate the parent from the child. Still, it also works as a 1-color design, which can be helpful when printing physical merchandise such as a 1-color embroidery.
Of course, we designed a reversed-out logo option for use on dark backgrounds and provided all the necessary logo files in various formats. Best of all, Miriam is applying for a trademark since she now has original art! This logo's modern design communicates timeless concepts and will last many years.
