FMC & Associates
FMC & Associates provides specialty engineering consulting services, construction material testing and inspections, and third-party testing services in the Washington, DC metro area.
Often when we get a new professional services client with a logo that needs to be updated, we start with the website design first. The reason is consultancy firms are a lot different than say, companies that sell products.
If there is an existing logo, we decide on the palette and web design direction and then apply that to the logo design. In the case of FMC, we knew that the typography would need to be updated as well as colors but wanted to see if we could make the existing shape work.
We created several concepts but Concept 3 was the preferred concept. It works nicely on hard hats, safety vests, mugs, signage, and of course, the FMC & Associates website!
FMC’s logo for the last 15 years.
Concept 1 used the existing shape but modernized the typography and colors.
Concept 2 was structural creating a cube, and a hexagon spelling out the letters FMC.
Concept 3 uses solid vertical shapes to form the company name and create the illusion of the front and side of a building.