Damato Search Group
Damato is a boutique legal recruiting agency that provides strategic career advice and facilitates attorney moves to top US law firms in New York, California, Washington, DC, and Boston.
We created a clean, streamlined combination logo mark conveying professionalism and visually elevating the brand. For the wordmark, we used a modern serif font that’s bold and daring and contradictory quiet and unassuming, depending on usage. It has a classic and pragmatic tone of voice that connects with the legal industry's traditionality. At the same time, set in all lowercase letters to convey a sense of friendliness, approachability, and modernity. This mixture of serif and lowercase is appropriate and fits the recruiting industry while eliciting a welcoming, forward-thinking vibe with a personal touch.
The custom owl icon silhouette has a subtle drop-pin wing and two bullseyes perched within a circle branch. It symbolizes search, precision, focus and hitting the mark within the specialized recruiting space. Drawn in a bold, minimal line style and single color, the dynamic icon’s simplicity is highly recognizable, memorable, and scalable across digital and printed marketing collateral. The icon feels sleek, techy, and cool.
The icon works independently and pairs nicely with the company name's primary and full wordmarks, which is a tight lockup with “Search Group” tucked in. Together, the logo elements create an innovative design that feels warm and current, evokes the traits of a legal business, and produces the energy of stability during career transitions.
