CullenLaw
CullenLaw is a boutique law firm in Washington, DC, with a nationwide reputation for tenacious appellate law and administrative law advocacy on behalf of businesses, trade, and professional associations.
The goal for the CullenLaw logo was to choose a typeface that is very readable on documentation and on their website. Since we were shortening their name from The Cullen Law Firm (TCLF) to using a compound one-word usage CullenLaw, we chose Dejanire, a transitional Roman typography with a marked contrast and a crisp presence that reads well in upper & lowercase and also classic when in all caps. This modern logo clearly conveys CullenLaw’s expertise, professionalism, and approachability.