Chain Bridge Group
The Chain Bridge Group (CBG) is a real estate team in the DC area, the name deriving from Chain Bridge, which crosses the Potomac River and connects Arlington with Washington D.C. (the first bridge opened in 1977). CBG requested that their logo be: distinctive, proprietary, scalable, and well-balanced.
This is an archetypal negative space logo. It utilizes the background of an image to create another image. It's a unique way to convey multiple concepts.
The deep dark teal and bronze colors create an elegant contrast to the red and gray of Keller Williams branding.
