AFAC

Arlington Food Assitance Center (AFAC) founded in 1988, is a nonprofit organization that feeds neighbors in need by providing dignified access to nutritious supplemental groceries to an average of 2400 families a week.

Design Powers first worked with AFAC’s team in 2012 to create and establish a visual identity that connected with the families they served as well as their volunteers, donors, and the community at large. ⁠

The creative brief defined that the logo should convey that AFAC provides clients with an assortment of healthy food staples. A sense of community that it’s inspiring to be a part of AFAC. Bright, vibrant colors and images convey a positive, healthful, warm, and lively message with lots of utility across various media.⁠

We designed the logo and followed up with several years of building their brand by creating varied print collateral that included letterhead, brochures, banners, e-cards, bus tails, posters, postcards, magnets, and window clings.

In those early years, we even had the opportunity to create various types of van and truck wraps. It’s still a joy to see the colorful AFAC vehicles driving through town! ⁠

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Arlington County Fair