Get a legit brand and website

Kelly Strategies


Project Overview

Kelly Strategies is a consulting firm in Arlington, Virginia that specializes in fundraising strategy for nonprofits. We worked with owner, Susan Kelly to refresh her branding and create a bold one page website that promotes her services. We created graphic design materials including a fact sheet, PowerPoint template, and LinkedIn banner.

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What Susan says…


Susan Kelly
Fundraising Consultant

We worked with Susan to refresh her branding and build a streamlined website that showcases her fundraising services…all in the nick of time.

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Color Palette

A brand’s color palette expresses who they are, what they do and what they’re about. Colors present a personality that helps you target the right people. We chose a rich and vibrant orange that conveys warmth, excitement and enthusiasm combined with a charcoal and light neutral gray that communicates balance and subtlety.



Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. We chose Sofia Pro, a versatile, easy to read sans-serif typeface and Alice, a serif typeface that adds whimsy and flourish.


Selected Pages

 Home Page