How It Works

The Essential Launch Package...


Initial Consultation

The first step is to schedule a 15 minute chat with us. Once we agree we’re the right solution for your business, we ask that you book your week, pay a 50% deposit, and complete our prep guide. After you’ve completed the guide, you’ll schedule an hour-long consultation to discuss your goals and review the information you provided in the guide. Our prep guide describes the content you’ll need for each page relevant logins, links to your social media, accounts, and visual assets that you’d like to use. You’ll be required to pay the balance of the fee on the day of the launch.


Web Build Week

We install a pre-selected template creating your home page based on the content and visuals you provide and our initial consultation. We create the home page plus 4 pages  e.g. About, Services, Testimonials. If you need more pages of content, we’re happy to build the first 5 pages in your build week and add more later. We setup a user account for you to access and edit content and basic training. To see our five day timeline, go here.


Logo and Business Cards

The Essential Launch Package includes a typographic logo that’s consistent with your theme and your “brand identity,” and provide business cards for up to three different individuals. If you already have a logo but need it refreshed, we can discuss the parameters and decide whether it’s something we can do within your week or if it will require additional time.


Stock Images and Content

The Essential Launch Package provides one high-quality stock image for each page. If you already have custom photography, we’ll discuss how to insert the images into your chosen template during our initial consultation (after you’ve completed the prep guide). Although written content is not included in this package, we can provide it as a time block add-on. If you do not have content and wish to write it yourself, we can send you an outline to help you create the right amount of content for your site. 


Contact Form and Other Pages

The Essential Launch Package includes your Contact Us page, which will direct leads to your email address. We’ll also create pages for the Privacy Policy, Terms and Conditions, Page Not Found (404) and Sitemap. These pages are necessary for a professional website and are included as part of your build.


Social Media Integration

The Essential Launch Package includes custom social media buttons so people visiting your site can easily visit your social media profiles – including LinkedIn, Instagram, Facebook, Twitter, and Pinterest.

Get Online in 5 Days!

Your build week day-by-day

Day 1

Set Up

We will connect your domain name and web hosting services, create your user account, choose your theme, ensure we have all your clearly labeled content in our DropBox folder and prepare all assets for your website build.

Day 1

Day 2

Build Site

We are hard at work customizing your website, creating the navigation menu, building pages, installing necessary plugins, setting up widgets and adding your content. 

Day 2

Day 3


We will deliver your mockup, a screenshot of your website. You let us know what revisions you have by the end of the day. Once we have your feedback we will make your revisions.

Day 3

Day 4

Final Details

We are making minor edits, ensuring your website runs smoothly and looks great across all devices, checking all your links, running cross-browser checks, testing functionality, connecting your Google analytics account, setting up automatic backups, and fine tuning the details.

Day 4

Day 5

Launch Site

Your website is built and we will make it go live! We offer basic training and support after launch. We require all our Essential Launch Package clients to join our DP yearly membership to keep your website up-to-date, secure, and running smoothly.

Day 5

You're online... finally!


What Happens After Launch?

We deploy your website to your server / host of choice and will be available to fix any bugs for a period of one month after launch. 

We setup a user account for you to access and edit content and offer basic training.

We require all Essential Launch clients to enroll in one of our yearly website maintenance program for one year after launch. See the details below.

Should you wish to have us design or do further development, or create graphic design collateral, you can book us for additional time. 

Have more questions...

Website Maintenance

Make sure your site runs fast, safe and secure.

Essential Powers

$ 49
99 Month
  • WordPress Core Updates
  • Theme & Plugin Updates
  • Security Monitoring
  • Uptime Monitoring
  • Broken Link Check
  • Daily Backups

$65/m should you chose to be billed monthly. 

Pro Powers

Help When You Need It
$ 79
99 Month
  • WordPress Core Updates
  • Weekly Theme & Plugin Updates
  • Security Monitoring
  • Uptime Monitoring
  • Broken Link Check
  • Daily Backups
  • Monthly Report
  • *Minor Content Changes and Technical Support

$95/m should you chose to be billed monthly. 

Super Powers

We've Got You Covered
$ 109
99 Month
  • WordPress Core Updates
  • Theme & Plugin Updates
  • Security Monitoring
  • Uptime Monitoring
  • Broken Link Check
  • Daily Backups
  • Monthly Report
  • **Extended Content Changes and Technical Support

$125/m should you chose to be billed monthly. 

We require all Essential Launch clients to enroll in one of our yearly website maintenance program for one year after launch. We use a suite of plugins and analytics on all our sites that we monitor and keep updated. This way, you don’t have to purchase individual licenses and you have peace of mind that your site is secure. If, after a year, you’d like to stop your website maintenance, you will need to purchase the varied plugin licenses. Please consider this before hiring us. 

Packages are billed yearly and any time in excess of package allowance will be billed at our regular hourly rate. Unused time does not roll from month to month. $65/m should you chose to be billed monthly.

*Minor updates to content and minor tech support are usually limited to tasks under 15 minutes and total 1 hour maximum per month. Overages on time will be billed monthly at our hourly rate.

**Extended updates to content and tech support are usually tasks 30 min or more and total 2 hours maximum per month. Overages on time will be billed monthly at our hourly rate. 


frequentLY Asked questions

We require you to book your web build week minimally 2–3 weeks after we chat to allow yourself sufficient time to have the initial consultation, complete the prep guide, and prepare all your content. You may need content written or a session with your business coach or to get a headshot. We provide you with a check list and a content outline so that when your week arrives, we’re all fully prepared and ready with all your visual assets and content needed to get you online…. finally!

We collaborate with a team of professional women business owners who create personal branding photography, social media packages, content writing and even business coaching.  We also can provide digital marketing strategy, SEO, and video for social media. We can give you an add-on cost for any of these services during the initial consultation. If your budget cannot stretch to cover this, you can make the time to do this yourself—we’ll help you figure it out. Remember, your website grows with your business. Don’t get overwhelmed, get online!

• Book your website build and launch week on our site
• Pay your 50% deposit upon booking your week
• Complete our website Prep Guide on our site
• Schedule your one-hour Initial Consultation with us on our site
• Provide us with all your clearly labeled website content via DropBox link we provide
• Pay the balance of your fee upon launch of your website

Yes. We provide a scalable foundation for you to build more functionality going forward. We handle all the complexities of setting up and customizing your website; all you have to do is add new content or edit existing content. No knowledge of HTML / CSS required. We do require that you join our DP Membership for one year after launch. This will keep your site, safe and secure and running fast. You’ll also get access to our premium pricing for time blocks for add-on services. Please consider this before hiring us. Having a website is a necessary expense when you run a business. We’ve created the most affordable way to have a beautiful, flexible site while being in the hands of seriously bad ass digital designers who can create anything.

We build all our websites using WordPress, the most-popular and beginner friendly content management system, which allows you to easily add and edit content, pictures, etc. We use Astra Pro theme in combination with Elementor Pro page builder. In addition, we use award-winning premium plugins by WPMUdev. As long as you’re a DP Essential Launch Member client, you’ll never have to pay for an individual plugin license. This allows us to create customizable, powerful, and SEO friendly websites at an affordable price. 

Yes! Your website will display beautifully and work seamlessly on desktop, tablet, and mobile. 

Heck No! We are gender inclusive and develop sites for everyone. The reason we’ve niched specifically in 1-3 person women service businesses who are just starting out OR who’ve been in business for awhile but don’t have a web presence is that we completely understand the overwhelm and anxiety. It’s a pain point that we overcame and want to help our fellow women business owners overcome it too. 

No. Currently we do not offer e-commerce or membership sites in the Essential Launch Package. If you want to develop a site with thousands of products, we’re definitely NOT the right solution. If you envision you may want to sell a couple items, we can discuss. We do not create membership sites but can recommend other firms that do.