Arlington County Fair

Graphic Design Collateral

The Arlington County Fair (ACF) was founded in 1976 and is a free event that brings the community together through food and drinks, rides, games, concerts, vendor booths, shopping, and local traditions. It is one of the largest free events on the East Coast and has been providing quality entertainment for over 40 years. The board that puts it on every year is a non-profit volunteer-driven organization.

The first goal for our team was to create an evergreen logo to serve as the visual foundation and recognition of the Fair. The new logo would be used on all marketing materials, both digital and print, and would continue to be the core mark for the fair for years to come. Check out our logo case study to find out more about our process!

In addition to redesigning their old logo and creating a logo usage guide, the board asked us to create a logo for the pie-eating championship t-shirt and for the souvenir beer glasses.

We also created a program that highlighted all of the events that they were going to have at the fair, complete with a full schedule and maps of the venue (and outdoor area). The ACF board used the brand identity that we created for them to place advertisements in the Gazette and that they sent out to Arlington residents in the mail.

The Arlington County Fair uses our branding in action in their mail print collateral and ad in the Gazette!

We had so much fun creating all of these materials for the ACF board. Evelyn and Vanessa are both longtime residents of Arlington County, so this was a personal project as well as a professional one. The DP team relishes any local branding that we get to do! We love seeing our work around Arlington.