Kitchen of Purpose
Kitchen of Purpose (formerly La Cocina VA) has uniquely served the DC metro area since 2014, by empowering women, immigrants, and the underemployed. They connect budding culinary creators and entrepreneurs to meaningful job opportunities, and provide neighbors with access to healthy meals.
The final logo cleanly conveys multiple facets of the organization. The orange outline represents a compass, highlighting how they guide their clientele toward a brighter future. The blue lines in the center represent a plate, communicating service, healthy fare, and the importance of food in bringing people together.
We mocked up varied ways the logo can be applied to the packaged products in their café, uniforms in their culinary school, and finally outdoor signage to attract pedestrians and commuters.
We are excited to continue implementing the rebrand of Kitchen of Purpose and to see all of the ways they positively impact our community!
