Barcroft Fitness Center
The Barcroft Sports & Fitness Center is a wellness facility that features a multipurpose gymnasium, and a boxing area. This was one of the first logos Design Powers created as a business (throwback to 1997)! Arlington County Parks and Recreation commissioned DP to design a logo, signage, letterhead (what's that?) 😬 and all the print collateral materials.
We gave them several concepts but this one was the winner 🏆. They liked how it was streamlined, easy to read, and incorporated the architectural lines of the building.
We’re not sure if they're still using it internally, but the signage remains outside.