Awesome Women
Awesome Women Entrepreneurs (AWE) was a regional networking group for women business owners in the DC metro area. It’s now become a women-only networking program within the Arlington Chamber of Commerce.
We created their brand identity, logo, messaging, photography, marketing materials, social media graphics, podcast, and websites.
The logo design began middle out. The “W” with its diagonal arms extending out in celebration and then rounding down. The lowercase “a” and “e” express the informal nature of the meetings which are social first then business. The exclamation point for the excitement and energy of a room full of businesswomen.
Many see a flower pot in the original logo which fits the nature of the group—we support each other to promote growth.
