AElise Designs
AElise Designs is an award-winning interior design business owned by Amber Bullock. She is located in the Washington DC region and specializes in beautiful, customized kitchen and bathroom remodels for people over the age of 50 who want to make their space more suited to their current or future life situation.
The thinking behind AElise Designs logo was to create a singular mark that she could use as a signature on plans, as a subtle, repeatable background pattern, and to watermark her custom photography, all of which is taken by her professional photographer husband Jerry Bullock.
The A stands for Amber and the E for Elise–which is not only Amber’s middle name but an hommage to Amber’s aunt, who was very dear to her. We used a serif face to convey elegance and sophistication: two things that Amber and her design solutions have in spades. Small caps are used so people understand her name is pronounced: “Ay-Ee-lise.”
The turquoise AE monogram is at once modern with beautiful, optimistic turquoise and traditional in that it’s reminiscent of wax seals used back in the day. These elements, combined with the sans serif tagline, create a versatile logo mark with different size variations for use in social media and print collateral.