Arlington Food Assistance Center (AFAC)

Visual Identity. Graphic Design.

AFAC, founded in 1988, is a nonprofit organization that feeds neighbors in need by providing dignified access of nutritious supplemental groceries to an average of 2400 families a week.

Design Powers first worked with AFAC’s team in 2012 to create and establish a visual identity that connected with the families they served as well as their volunteers, donors and the community at large.

The creative brief defined that the logo should convey that AFAC provides clients with an assortment of healthy food staples. A sense of community—that it’s inspiring to be a part of AFAC. Bright, vibrant colors and images convey a positive, healthful, warm and lively message with lots of utility across various media.

We designed the logo and website to lay the foundation for their digital presence and followed up with several years of building their brand by creating varied print collateral that included letterhead, brochures, banners, e-cards, event tablecloths, bustails, posters, postcards, magnets and window clings.

In those early years we even had the opportunity to create various types of van and truck wraps. It’s still a joy to see the colorful AFAC vehicles driving through town! Recently we created a 35th-anniversary logo.

Logo Design

Arlington Food Assitance Center (AFAC) founded in 1988, is a nonprofit organization that feeds neighbors in need by providing dignified access to nutritious supplemental groceries to an average of 2400 families a week.

Design Powers first worked with AFAC’s team in 2012 to create and establish a visual identity that connected with the families they served as well as their volunteers, donors, and the community at large. ⁠
⁠
The creative brief defined that the logo should convey that AFAC provides clients with an assortment of healthy food staples. A sense of community that it’s inspiring to be a part of AFAC. Bright, vibrant colors and images convey a positive, healthful, warm, and lively message with lots of utility across various media.⁠
⁠
We designed the logo and followed up with several years of building their brand by creating varied print collateral that included letterhead, brochures, banners, e-cards, bus tails, posters, postcards, magnets, and window clings.
⁠
In those early years, we even had the opportunity to create various types of van and truck wraps. It’s still a joy to see the colorful AFAC vehicles driving through town! ⁠

Empty Bowls

Empty Bowls is AFAC's annual luncheon fundraiser, which features hand-thrown ceramic bowls made by local potters and ceramicists, and soups, breads, and desserts donated by local restaurants, bakeries, and volunteers.