Arlington Turkey Trot
The Arlington Turkey Trot is Arlington’s #1 rated charity race that has taken place every Thanksgiving for 14 years and has generated nearly $800,000 to help Arlington County residents in need. The 2018 Trot attracted over 4,000 participants and raised nearly $120,000 for the six beneficiaries.
Their old website wasn’t responsive and used a software that was no longer supported. We built a mobile-first site that makes it easy for runners to register. We added multiple calls to action throughout to entice sponsors, donations and/or volunteers. The site will get “run” through it’s paces this fall… no pun intended!