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Arlington Turkey Trot

 
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Project Overview

The Arlington Turkey Trot is Arlington’s #1 rated charity race that has taken place every Thanksgiving for 14 years and has generated nearly $800,000 to help Arlington County residents in need. The 2018 Trot attracted over 4,000 participants and raised nearly $120,000 for the six beneficiaries.

Their old website wasn’t responsive and used a software that was no longer supported. We built a mobile-first site that makes it easy for runners to register. We added multiple calls to action throughout to entice sponsors, donations and/or volunteers. The site will get “run” through it’s paces this fall… no pun intended!

 
 

What the “Big Turkey” says…

 
 

Mark Riley, Race Director

Design Powers had the honor of redesigning Arlington VA’s #1 rated charity race website in 2019. We worked closely with Mark “Big Turkey” Riley to make it neighborly and fun!

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Color Palette

We chose a vermillion red for all the buttons to visually pop against the colorful race day photography. The jade provides a strong compliment and is the primary color used for partner race run in the spring.

 
 
 

Typography

We chose the google font Rubik, a friendly, sans-serif typeface that renders consistently across all browsers and is readable from a distance.

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Apparel

Since 2014, we’ve created the t-shirt design worn on race day.

 

Selected Pages

 Home Page

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About Page

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Race Information Page

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