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Arlington Food Assistance Center

 
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Project Overview

AFAC is a non-profit organization that feeds neighbors in need by providing dignified access to nutritious supplemental groceries. We designed a website that maintained the branding foundation we built but followed a structural layout that guides the visitor through a logical process of learning and understanding AFAC as an organization, what they do, and how they can help.

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Logo Design

 
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Color Palette

A brand’s color palette expresses who they are, what they do and what they’re about. Colors present a personality that helps you target the right people. Green communicates growth and freshness. Warm tones of orange and yellow promote cheer and optimism, while purple suggests humanitarian values and creativity.

 
 

Typography

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. Oswald is a condensed sans-serif, well-suited to headlines, especially when set in all caps. It has been chosen for headers for its sleek and modern feel. Open Sans is a staple web design font that is know for its great readability on both screens and print materials.

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 Graphic Design

We worked with their team to establish a visual identity that connected with their audience and withstand the times as the brand grows. We designed their branding and website to lay the foundation for their digital presence. We followed up with graphic design marketing materials that were strategically created to align with their goals.

 
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Selected Pages

 Home Page

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